You have a good website and it is up and running too. You spent lot of your time focusing on Search Engine Optimization, getting large number of products, Pay Per Click (PPC) advertising and creating content. But Even after best preparation you find that you are still losing a proportional number of visitors. People are coming onto your website and leaving without turning into your customers.
This is a very common scenario but you can minimise it by focusing on Conversion Optimization.
A conversion happens whenever visitors take the necessary steps on specific Call to Action to complete the actions like to buy a product, create an account or download content. In general conversion is the process of converting visitors into paying customers.
Here I am going to explain some of the best practices that you can test to optimize and improve the conversion on your website.
A/B Testing :
A/B Testing is the scientific mean of testing two different version of a website. It is a fantastic method to figure out the best online promotional and marketing strategies. It helps to find which one serves best for your business. A/B testing compares the performance of your original page to a page where you have made changes. By testing alternatives, marketers can increase conversion rate dramatically in a very short period of time.One of the biggest advantage of A/B testing is that it provides a hard data to work with guiding you on factors that will spell growth for your business.
Make Registration Process Simple
If you want visitors to spend more time on your website and convert as your customer, than eliminate unnecessary form fields. During registration process, generally visitors have to fill long and lengthy registration forms. Don’t try to make your work easy by adding unnecessary fields in the registration form. It is very important to know about the customer for better insights but collecting too much information at once is not the right option. Instead of long and frustrating registration forms offer Social Login a new form of customer registration to your customers.
With the help of Social Login user can login to website by using existing social media credentials. There is no need to remember a new username and password. Therefore social login also makes registration process simple and fast.
Use Contrasting Colour for CTA Buttons
Colours that coordinates with message and content may increases conversion. You may read a report that red colour call to action converted better than green one and so on. But this does not mean you have to use red coloured call to action button everywhere.
It’s all about which colour pops up better according to the background of your website. Always choose CTA button colour that has not been used anywhere on the page so that it can stand out well.
Add Testimonials
People love to listen people. So always add the feedback of your customers regarding to the product they purchased from you. Adding positive and effective testimonials about your products will definitely increases the conversion rate.This leaves a positive mindset on your visitors and may be make them purchase the product they are looking for.The best testimonials are ones that help you to do selling your product by saying what is unique about you and emphasize on benefits you offer to the customers.
So these are some of the best ways to optimize conversions on your website. If you have any, please make me know in the comment below.
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